Business is buzzing with social media and, as a corporate film production company, we are extremely excited by the opportunities that offers us and our clients. Our Film It! and Webvert products are geared towards web streaming and social media while retaining highly professional production values. However, we also recognize that some businesses would prefer a more informal approach and with this in mind we are introducing an amazing new service to accommodate clients who are looking for a slightly more ‘raw’ form of delivery. We come to you, we bring a professional camera, just one light for a quick setup and we give you an hour and half to record up to three clips. These will usually be informal, straight to camera pieces which you could use to present up to three of the following possibilities:
1) a company overview
2) talk about a specific product
3) a video blog, maybe industry related or just a good story
4) describe a case study
5) a product demonstration
6) … your call
We will edit the footage to three short clips ready for hosting on You Tube at a best-value introductory price of £399 plus VAT.
See us online at: http://www.bestbitsmedia.co.uk or call us on 020 8549 6744
The Apple re-build of Final Cut Pro (Final Cut Pro X) has received a great deal of criticism in the film industry and, it now seems clear to most, Apple released the product much too early. As a result they upset many seasoned professionals who had been loyal to Final Cut for 10 years or more by, firstly, declaring that they would no longer support Final Cut 7, secondly, that Final Cut 7 projects could not be imported into X and, thirdly, by producing a programme which could simply ‘not do’ certain things which professional editors had come to expect of editing software as a matter of course (like multicam editing for example – where one can edit the footage of more than one camera together).
However, after seeing a demonstration in November, 2011 – by now on its second incarnation – we were impressed enough to invest not only in the new software, but also in a new 27″, fully expanded iMac so we could make full use of the new 64-bit technology.
Since then, we have been editing some projects in X and some in 7 but found the more we used X the more we liked it.
Just over a week ago, Apple launched the fourth version of X and, at the same time, Alex and I attended one of the first Apple certified courses so we could get fully up to speed with what is in many ways, a quite radically different way of working.
How then, will this benefit our clients? There are two most obvious ways. One is the quality and range of titles available and the ease with which it is possible to modify these. Animated titles are now accessible in the programme itself rather than through additional programmes. These not only look fantastic but it also means that we can compose very professional-looking animated titles in-house rather than putting these out to a motion graphics expert. But the most significant aspect is in the quality of image in the finished film. The 64-bit technology makes the images look more contrasted, sharper and amazing, and effects which one would, with version 7, have hesitated to use – like vignettes for example, which tended to look blotchy and ‘false’ – now add real focus and power to an image.
The lightning speed of our new 27″ iMac, allied to Apple’s fundamental rebuild of the Final Cut means that our clients get a smarter, better looking outcome without spending any more money.
Overall, while it’s hard to understand why Apple initially launched X at the time they did and in the manner they did it, we believe that the new programme represents the future of film editing and we are genuinely excited about its capabilities.
We are now teaching the programme and using it on the majority of new projects.
The use of an autocue has long been the norm in TV. In some programmes, such as “Not the Nine o’clock News” the producers have made a feature of its presence, whereas traditionally of course it was unseen as one of the many staging blocks of slick programme making.
Like many independent production companies, we wouldn’t have entertained the idea of buying our own autocue until a few years ago when a variety of new, cheaper products were introduced.
But since buying our Prompter People autocue we’ve made good use of it, as business owners become more aware of the power of video and the importance of good quality, convincing presentations.
One does still see some rather embarrassing attempts to use ‘autocue substitutes’ and that’s why we’ve made the short autocue demonstration below.
If you’re interested in using our autocue, either as part of our ‘autocue sessions’ or in a bespoke session for you business, please get in touch with us at Best Bits Media.
Or, you can book for our next autocue session directly through Eventbrite: http://autocue1.eventbrite.co.uk