add video to your social media campaign in 2010 … can you afford not to?

Business is buzzing with social media and, as a corporate film production company, we are extremely excited by the opportunities that offers us and our clients.  Our Film It! and Webvert products are geared towards web streaming and social media while retaining highly professional production values.  However, we also recognize that some businesses would prefer a more informal approach and with this in mind we are introducing an amazing new service to accommodate clients who are looking for a slightly more ‘raw’ form of delivery. We come to you, we bring a professional camera, just one light for a quick setup and we give you an hour and half to record up to three clips. These will usually be informal, straight to camera pieces which you could use to present up to three of the following possibilities:
1) a company overview
2) talk about a specific product
3) a video blog, maybe industry related or just a good story
4) describe a case study
5) a product demonstration
6) … your call
We will edit the footage to three short clips ready for hosting on You Tube at a best-value introductory price of £399 plus VAT.
See us online at: www.bestbitsmedia.co.uk or call us on 020 8549 6744

Why use an Autocue?

The use of an autocue has long been the norm in TV. In some programmes, such as “Not the Nine o’clock News” the producers have almost made a feature of it’s presence, whereas traditionally of course it was unseen as one of the many staging blocks of slick programme making.

Like many small independent production companies, we wouldn’t have entertained the idea of buying our own autocue until a few years ago when a variety of new, cheaper products were introduced with just such companies in mind.

And since buying our own autocue we’ve made really good use of it, as business owners become more aware of the power of video and the importance of good quality video and convincing presentation.

Although unfortunately one does still see some rather embarrassing attempts to use ‘autocue substitutes’ and that’s why we’ve made the short autocue demonstration below.

If you’re interested in using our autocue, either as part of our ‘autocue sessions’ or in a bespoke session for you business, please get in touch with us at Best Bits Media.

Video Party

We’re launched our Video Party!  The best way to get introduced to the idea is by watching our short promotional film:

Up to six professionally filmed and edited videos for less than £200?   
That’s £30 (plus VAT) per video.  What’s the catch?

No catch at all if you are looking for simple videos with which to vlog (or video blog).

You come to our Kingston office; we give you a 45 minute slot
and we provide you with cameraman, full HDV camera and professional lighting and audio equipment.

We record straight-to-camera pieces in one take then we prepare them for You Tube with beginning and end titles.

So absolutely minimum editing.
No music unless you provide it.

If you are well prepared,  its brilliant  for creating material for social media, blogs, getting new ideas out there, new products etc.

Why PARTY?
Like any party you can come on your own, or you can bring your friends!
Lots of smaller businesses network together, do business together  and refer each other.
So, you can use the Video Party to invite clients to give you a referral or several business may get together and share one or more 45 minute slots.

Here are three examples of the six  videos recorded by psychologist Graham W. Price in our first Video Party:

Obviously, if you are to make the most of this, you need to be well rehearsed and well prepared.
We recommend you come with at least a couple of changes of jacket/tops to vary the look and keep things interesting.

Is this better than a Flip Video?
Yes, of course!  We make sure that you are properly lit and that your voice is well recorded.
There won’t be any ‘hum’ in the sound or dark shadows on your face!
In short, it’s a simple,  cost effective and thoroughly professional way for your business to market itself.

The next video party is on Friday 24th February and each 45 minutes slot costs only £180 plus VAT.

If you want to arrange your own video party hosted at your offices you can book us and our equipment on a half day (4 hours or 5 x 45 min slots with 15 mins for setting up) or all day basis (8 hours or 10 x 45 minute slots with 15 mins for setting up and 15 minute break).  Please contact us for further details: 020 8549 6744 or info@bestbitsmedia.co.uk

Where do you start planning a corporate film … ?

For most companies, the idea of making a film is potentially attractive.  But like many ‘want haves’ there can be a tendency to be sucked in to the whole ‘cool’ idea of it while not giving the implications full consideration.  What are the implications anyway, we’ve never done this before!

We’re a corporate film production company so, hoping it’s useful to do so, we’d like to share a few snips of advice which could save you money and prevent you driving your production company bananas.

Story and Message
Making a corporate film involves all the same techniques as making any other film. Its closest broadcast relative is probably the documentary. In a documentary the motivation is a ‘point of view’ in the journalistic sense. In corporate film, the emphasis is on the ‘company message’ – sales pitch or educational purpose.

Film Types and Approaches

• Promotional film (story/documentary/montage with music and narrator)
• Presentation for teaching purposes (productisation of knowledge)
• Product demonstration (for information or teaching, for internal use or to stimulate sales)
• Film which focusses on a particular issue (for example, health and safety)
• Film which documents a company event (such as a product launch, training day, CEO speech etc.)
• An advertisement for a particular product or for the company (for TV or for the rapidly expanding market of IPTV or use with social media)

With the advent of social media and the great possibilities it offers for marketing on the web, short film clips are all you need and you may find a series of short clips dedicated to specific facets of your company more valuable than a longer, more comprehensive film – for the web – promotional films are still extremely valuable in certain circumstances.

In the next blog we’ll look at how you can become more involved in the production so you get exactly the result you desire.